But that’s a trap I see many people fall into. They spend so much time getting their idea or product or service perfected that they lose the window of opportunity for making it a success.
My advice – if you have it 70% refined, go ahead and release it. My first version of 48 Days to the Work You Love had a hard stock paper cover. Then we made it a 3-ring binder with a single cassette in the front cover. We ran them 50 copies at a time at Kinko’s and sold over $2 million worth before I ever talked to a publisher about a real “book.”
Dave Ramsey just did a great interview with marketing guru Seth Godin on this very concept. Check out their take on getting started:
Seth Godin Interview Seth says, “Get it out the door now!”
What excuse have you been using for waiting to show the world your idea?