Sell Baby Sell

Here is a note I received for my podcast this week:

Dan, I have been in sales since the late 80s, but never considered myself a salesman. It was the career that chose me when I needed a job.  I’m tired. My self-esteem is probably at an all-time low. I have been relegated to again looking for sales positions that pay what I need to sustain my current lifestyle. I feel I am truly living Henry David Thoreau’s quote “The mass of men lead lives of quiet desperation”.

When you say you don’t want to be in “sales” you imply you don’t want to have to work that hard or be paid for “results.”  No one should be expected to be paid for their “time.’   Ultimately we are all paid because we are selling something.  Whether you are a teacher, pastor, librarian, receptionist or computer programmer, you are “selling” what you do.  That’s the only way to expect compensation.  Selling in its purest form is simply sharing enthusiasm.  If you see a great movie and tell 20 friends – you are selling.  If you go to a wonderful restaurant and then spread the word – you are selling.  We all get paid for sharing our enthusiasm.  What you need is to find something you are so passionate about that you want everyone else around you to experience the same benefits you are enjoying.

To get this next job, you are “selling” yourself.  To keep a job you are “selling.”  To start your own business you are “selling.”  To get paid for anything you are “selling.”  Don’t back away from selling.  Just find that “fit” and you’ll find your self-esteem, confidence, boldness and enthusiasm will all skyrocket.

Sell or Starve

To get a job, you have to sell yourself.  To start a business or run it successfully, you have to sell a product or service – every day.  Gone are the days of “build a better mousetrap and the world will beat a path to your door.”  If you are going to be successful in any way you have to learn to sell, and do it well.

Here are statements I’m hearing from people who have not learned how to sell:

• “I’ve applied for lots of jobs but no one’s hiring.”
• “Everywhere I go they tell me I’m over-qualified.”
• “I’ve got to just stay on unemployment since the economy is so bad.”
• “No one can afford to engage a career coach right now.”
• “I’m not expecting any new customers for my landscape business as long as we’re in this recession.”
• “I’d love to start a business but I don’t have any money.”
• “I’ve been rejected by 10 publishers – I guess I’m not an author after all.” 
• “I started a church but it turns out we were in a poor location.”

The cover story in the current issue of Success magazine profiles George Foreman. (Big Business with Big George) Of course we all know George because of his boxing success – or do we?  No, there are lots of boxers, but we know George because he learned how to sell.  He says his athletic ability was less a factor in his success than his selling skills. “If you learn to sell, it’s worth more than a degree,” he says.” It’s worth more than the heavyweight championship of the world. It’s even more important than having a million dollars in the bank. Learn to sell and you’ll never starve.”