Posts Tagged ‘McDonald’s’

Oh I’ll bet you were….

March 9, 2010

I am increasingly amused while reading current resumes.  I know that in today’s competitive workplace you need to stand out and I am the first to say that a resume is a place to brag on and embellish accomplishments.  However, we are seeing a blurring of embellishment and downright misrepresentation.  The rule of thumb seems to be – exaggerate and confuse.

Rather than reporting being a greeter at Wal-Mart, the new resume shows “customer service coordinator for Fortune 500 company.”  The grease monkey at Jiffy Lube becomes a “petroleum distribution specialist.”  Yesterday’s taxi cab driver appears on the resume as a “transportation logistics manager.”  The credentials for an 18-yr-old McDonald’s worker become “Engineer for meat inspection and preparation.”  The kid who asked three friends to join FaceBook is now a “social media consultant.”

Keep in mind that today’s “VP of Personnel” was a likely a struggling college student herself a few years ago.  She probably knows the tricks of the trade, having presented herself as a “human resource specialist” rather than a babysitter.

The bottom line is this:  the purpose of a resume is to help you get an interview.  But in today’s workplace it plays only one small part in the hiring process – if any.  You can bypass the competition with:

  • An overview of a major project you’ve handled
  • Photos or examples of your work
  • Extraordinary letters of recommendation from people your prospective employer knows well
  • A website that showcases your talents
  • A blog that is compelling and engaging

If all you have is a great resume, you may be seen as simply one more person needing a job, whether you are a recent college graduate or a former CEO.  Be prepared to show how you are remarkable, amazing and spectacular. Then present yourself with confidence, boldness and enthusiasm.

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Need an Extra $15,000?

July 14, 2009

Need an extra $15,000?  I have a proposition for you.  Recently I purchased 5000 copies of the Spanish edition of 48 Days to the Work You Love from my publisher.  While sales of 48 Days to the Work You Love continue to rock I didn’t really have any plan for these Spanish versions and as of right now they are just sitting in our warehouse.  So before I initiate my own plan to sell these out I’m offering you an opportunity to exercise your creativity and innovation.  Many of you are looking for new opportunities.  New opportunities come easiest with new ways of thinking, so here’s your chance. 

This book retails for $9.95.  I’ll give you anything over $3.00 each. So if you discount them 40% and sell them for $6.00 each you’ll get 5000 x $3.00 or $15,000.  Sell them for $7.00 each and you’ll get $20,000.  Get a deal for $3.50 and you’ll get $2500.  You determine where you’ll end up. 

48 Days -- Spanish Version

You could:

  • Have one included in each freshman welcome packet at the University of Mexico this fall.
  • Include a book in McDonald’s Happy Meal.
  • Have Bank of America give a book as a bonus with any new account opened in San Antonio.
  • Recycle the paper and print your own book.
  •  ??????

What I want is an imaginative but doable plan to sell all 5000 copies.  I don’t want a plan to sell 50 or 100.  I reserve the right to accept or reject any plan presented – but trust me, I’m open to something really radical.  You’ve got until the end of July.  You don’t need any investment, any credit approval process – only your unique plan.  And I do mean a plan – I don’t want just an idea that I have to implement.  You make the arrangements – close the deal!

This could be your ticket for several months’ mortgage payments or your nest egg for your own business start-up.  The clock is ticking.  Be the first with a real plan and we’ll let everyone know how brilliant you are.   Just post your plan here – you’ll obviously be credited with the idea if you’re first in line.