We live in Franklin, TN, a quaint little town with rich heritage and eateries. Recently a new place – Sweet CeCe’s popped up in a space that has been used unsuccessfully by several sandwich, coffee and ice cream businesses. So I cringed when I saw yet another “yogurt” place open there recently. And frankly I thought here goes someone else’s failed dream.
Friday night Joanne and I were cruising through town at and I suggested we at least try this little place. After parking we walked past Ben & Jerry’s (5 customers present) and Starbucks (8 people inside). We approached Sweet CeCe’s and I thought there must be some kind of party going on – people were everywhere, with a waiting line of about 20 people. Being curious – and awed by what we had seen – we visited it again Sunday night at about 10:00 PM. Being a balmy evening probably helped. But there were over 50 people standing around outside enjoying their Sweet CeCe’s cups. Inside there were another 30 seated and approximately 40 in line.
What’s the deal? Every business has to have a “unique selling proposition” (USP). At Sweet CeCe’s you draw your own yogurt, add you own fresh fruit toppings or any of a wide variety of goodies, then have your treat weighed and pay by the weight. There are no prices shown for anything – you simply make your concoction and pay by the weight. The menu is very limited and not unlike plenty of other establishments. But their USP draws like a magnet.
Do you know your USP? Whether you are an employee, physician, dentist, pastor, teacher, web designer, author, artist, musician, human resource director, professor, politician, or entrepreneur, you must know what makes you remarkable. Without that, your success will be mediocre or non-existent.
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