So the Super Bowl is this Sunday. A recent survey indicates that spending related to the big event could reach an all-time high of $10 billion. Consumers plan to buy nearly 4 million new television sets. And then the 158 million viewers will spend an average of $59.90 on related merchandise, including furniture, food and “beverages.”
And this doesn’t even begin to account for the money spent by the advertisers to have a shot at these 158 million TV watchers. Fox is charging a new record $2.7 million for one 30-second slot in Super Bowl XLII. 65 of those babies add up to more than $175 million in advertising revenue. Incidentally, I just did the math and that appears to be $90,000 a second. Apparently Budweiser, Pepsi, General Motors, Kraft, GoDaddy and Audi are convinced we are easily persuaded.
Doesn’t a “recession” imply that times are tough – that no one can afford anything new, not even new shoes, let alone TVs, lavish parties, booze and new cars? I think the real deal is the “recession” is an elusive term that impacts interest rates and general trends. Most of us have an incredible number of opportunities right in front of us. Thankfully, your chances for success are not determined by what happens in the White House, but by what happens in YOUR house.
Tags: ads, recession, super bowl
Dan Miller's Blog 
January 30, 2008 at 1:34 pm
I agree 100%. It’s all about our mindset and perception of how we view a given situation to be. Last week I went to an upscale shopping mall in Tampa, International Mall, and the place was absolutely packed with people shopping. The line at Starbucks didn’t drop below 20 people waiting for their $3 frappuccino’s. I came home and made the comment ” I thought we were supposed to be in a recession”. Apparently not everyone sees it this way!
July 9, 2010 at 12:21 pm
I really liked reading you post. I run a blog myself about TV furniture so your blog is very helpful for me. I am search for ideas and new, innovative furniture for TV. I am also interested in finding how the tv furnitures will change with the new 3D Tvs. The reason is that with 3D Tvs you need to watch at a certain vertical angle so some furniture that position the TV higher or lower than your eyes might be difficult to use with the new TVs.
February 12, 2014 at 1:05 pm
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