So the Super Bowl is this Sunday. A recent survey indicates that spending related to the big event could reach an all-time high of $10 billion. Consumers plan to buy nearly 4 million new television sets. And then the 158 million viewers will spend an average of $59.90 on related merchandise, including furniture, food and “beverages.”
And this doesn’t even begin to account for the money spent by the advertisers to have a shot at these 158 million TV watchers. Fox is charging a new record $2.7 million for one 30-second slot in Super Bowl XLII. 65 of those babies add up to more than $175 million in advertising revenue. Incidentally, I just did the math and that appears to be $90,000 a second. Apparently Budweiser, Pepsi, General Motors, Kraft, GoDaddy and Audi are convinced we are easily persuaded.
Doesn’t a “recession” imply that times are tough – that no one can afford anything new, not even new shoes, let alone TVs, lavish parties, booze and new cars? I think the real deal is the “recession” is an elusive term that impacts interest rates and general trends. Most of us have an incredible number of opportunities right in front of us. Thankfully, your chances for success are not determined by what happens in the White House, but by what happens in YOUR house.