Posts Tagged ‘jeffers’

American Idol – you can do it!

May 25, 2010

Okay, here’s an example of the power of this 48Days.net community.  On May 11th, on our weekly telemember call, I had 48Days.net member Chad Jeffers as my guest.  As Carrie Underwood’s guitarist he called in from Austin, TX that night.  We talked about his rise in music and his newly released book, 25 Notes for the Successful Musician.

Another member, Brian Griffith was listening to that interview.  The next morning he contacted me.  As the owner and designer of Anthology Gear Wear, he just wondered if there would be any way I could get one of his amazingly beautiful straps in Chad’s hands.  I simply connected the two – and here’s the potential of this community.  Brian has sent Chad one of his straps – and Chad is going to be using it tomorrow night when former Idol winner Carrie is performing on the season finale of American Idol.

In a note I received from Chad he said:  “The last time I played a particular guitar on the Grammy’s a few years ago, the luthier (builder) received 10 orders the next week!!  Hopefully I’ll have a strong impact for Brian.”

How would you like to have your product seen by the estimated 22 million viewers expected for the Wednesday night show?

Not all of us make guitar straps or play with Carrie Underwood.  But the real question is — what creative ideas are you using to actively increase the marketing exposure for your business?


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